This course provides a comprehensive overview of digital marketing strategies and practices in the digital economy. Students will explore major digital channels and platforms, including social media marketing, webpage design, search engine optimization (SEO), and mobile marketing. Emphasis is placed on understanding core digital marketing principles, implementation techniques, and the associated risks and limitations. The course also examines how social media marketing is used to increase brand awareness, engage key audiences, generate leads, and foster customer relationships through the creation and distribution of valuable content.
Frequency
Spring